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msgm cover

The look:

The MSGM woman is very fashionable without being a fashion victim. She's a woman that is both courageous and irreverent — a bit like the MSGM collection itself. The idea which lies behind the collections is to mix and match great tradition with a sense of detachment and revolution of the new millennium (his inspirations come from Yves Saint Laurent, Coco Chanel and Walter Albini amongst the other).

The Story:

MSGM is a fashion brand born in 2009 and created by Massimo Giorgetti in partnership with the Paoloni Group. Fashion was an early passion to Massimo Giorgetti, after leaving high school and graduating in accounting he first started working for the most important boutiques in Riccione and in show rooms distributing international brands.
As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to web world. The outcome: a Kaleidoscope world made of colours, shapes and lines capable of inexorably catching the public interest and attention and acknowledging MSGM as one the most intriguing brand of the moment. By choosing MSGM clothes people know they express themselves at the best of their freedom, with a touch of a personal creativity altogether.